Way for you to overcome the Google Penguin Update
This informative article describes step-by-step what folks need to do to be able to recover a web site that lost substantial ranking as a result of the Google Penguin Algorithm Update.
On 24th Apr 2012 many websites forfeited sizable ranking due to the Google Penguin up-date which as reported by Google was released to concentrate on web spam.
Potential Problems
For starters, you will need to read (not skim) and completely absorb the data that Google has issued in light of the penguin update. The primary method of obtaining information and facts is from this overview article: http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html.
An essential section inside this short article states as follows:
In the next few days, we are introducing a major algorithm change aimed towards web spam. The modification will greatly reduce search rankings for web pages that we feel are breaking Google's prevailing quality guidelines. We have at all times focused on web spam in our rankings, and this algorithm signifies another improvement within our attempts to eliminate online spam and encourage top quality subject matter.
If you happen to check out the quality suggestions it is reasonable to come to the conclusion that Google is aiming for the following different kinds of situations:
Never deceive your visitors or provide different information to search engines than you show to users, which is known as cloaking. Moreover stay clear of underhanded redirects.Never take part in link schemes developed to improve your site's position or PageRank. Most importantly, stay away from links to web spammers or bad neighborhoods on the internet, since your own ranking may well be affected negatively by those hyperlinks.Do not use unauthorized software to submit pages, examine search rankings, etc.Eliminate hidden text or invisible links.You should not send automatic queries to Google.Never load pages with irrelevant phrases.You should not develop numerous pages, sub-domains, or domains with significantly duplicate articles and other content.Do not create webpages with spiteful behavior, such as phishing or the installation of viruses, trojans, or any other badware.Steer clear of doorway pages established only for search engines, and other cookie cutter approaches like affiliate programs with little or no unique content.Should your website takes part in an affiliate marketing program, ensure your website gives value. Present unique and relevant content that gives users grounds to visit your site first.
Let us be clear on this: Some of these points are just ethically improper. By way of example, the act of phishing or using a computer virus is definitely inexcusable. However, some are legally and morally good though they are certainly not in compliance with Google's Terms and Conditions.
The Dilemma
As Google have deliberately kept the specifics of their Penguin algorithm change secret, it is not easy to understand what is appropriate and what is not suitable to them. To provide an example:
You may perhaps exchange links with a solitary acquaintance or indeed a couple of friends. Ultimately Google will draw the line and state you are associated with Link Exchange. The problem is in understanding how many friends it is possible to exchange with before getting into difficulty.
You might decide to put selected keywords in the body of your web pages to assist search engines like Google understand what you think is important in regards to a specific webpage within your web site. Again, Google has a cutoff point of what it regards as reasonable before it regards you page as being keyword stuffed.
You can prevent the various search engines indexing selected webpages on your website (for example, those that contain legal content). You would possibly do this to suggest to the search engines you do not consider these documents friendly enough for a lot of people trying to find your services or goods. Google may nevertheless target you for cloaking (trying to hide content from the search engines while showing it to end users).
As a final case in point, you could have a website landing page which allows the reader to check and evaluate a variety of your products before clicking through to one particular and buying. The intention of this web page might well be to help explain to the possible customer as to the pros and cons of every product or service and help to develop trust with the potential customer. If however, you have too many of these landing pages then Google may consider them as Doorway Pages.
Stick to the Google principles?
It would be simple to create multiple similar examples like those earlier mentioned for the majority of of the specified quality suggestions which Google state websites should comply with. Let's admit it: since the Google algorithm is secret and always changing, it's not a black and white problem and it has not got a black or white solution!
Should you really adhere to the principles 100% in order to re-establish trust?. Would this approach work with relation to optimizing your website? It will almost certainly result in elimination of the site-wide Google Penguin penalty which is being placed on your website. All the same, visualize the competition have websites that have a similar quality of written content on it as your own. If your opponents do a little Search Engine Optimisation but remain inside the borders of what is tolerable practice to Google, your web site is not going to compete and will most likely be banished to the lower part of the SERPS. This is just as bad as having the Penguin visiting your web site!
For these reasons, you must focus on what Google is declaring and fix your internet site only enough to stay within the accepted boundaries.
Off-Site Search Engine Optimization? The likely Issue
If you put yourself in Google's situation, it is relatively straightforward for them to locate over-optimized websites that have manipulated the search engine rankings using link building practices. Allow me to share three immediate giveaways:
The inward external links to your website have a high amount of money keyword anchor text.
A large proportion of websites linking to your internet site are based on subject material that's not related / not inside the same particular niche as your website.
The number of inward external links to your home-page is too high.
Research is starting to indicate that overdoing your link-building is the most likely cause of being zeroed in on by Penguin. By way of example, Micrositemasters have conducted an extensive evaluation of their data and so they propose that the proportion of backlinks containing your money keywords should be under 50%. This is a reasonably generous threshold when you consider it, since the anchor-text of inbound hyperlinks which have accrued completely naturally should really be lower than this. Many hyperlinks are naturally created using naked anchortext. Samples of naked anchor text include:
The internet site name: TestDomain.com
The website title
http://MyDomain.com
http://www.TestDomain.com
The words just click here or any non-money keyword phrase / not related search phrase that you aren't working to rank for.
Empty anchortext
It also seems logical that a red flag could possibly be raised if too high or small a percentage of web sites that connect to yours contain related content. The evidence show that hyperlinks from related internet sites should comprise approximately 10 and 60% of your total inward bound hyperlinks.
Last but not least, if you have high quality content on your own web site, it feels right that a number of people will link right to several of these deeper web pages in addition to the home-page. Because of this always make sure that a solid portion of your incoming hyperlinks aren't to your homepage. It's fine for the homepage to take the most of the links, but not all.
That being said, how will you correct the many problems? It is actually probably going to be a case of experimentation even so you need to have a strategy set up from the start.
Technique to Overcome Penguin
Reflect for at least a couple of weeks ahead of modifying anything. It is quite easy to begin and start adjusting content without having a good secure baseline of search engine rankings from which to work from. Analyze where your web site is in the search rankings for your significant key words and hold back until the dust particles settles.
Read and have an understanding of (see the hyperlinks at the top of this post) precisely what Google is targeting with this revision.
Execute a detailed research into the links to your internet site. Determine the proportion of incoming web links that contain your money keywords as their anchor-text, the proportion of websites with related content that are back linking to you and the percentage of inbound hyperlinks towards your homepage. The Majestic SEO internet site can help with some of this. As negative web optimization can now be carried out, a spiteful rival might have sabotaged you by developing a great deal of back links to your site which contain your money key terms.
With time, ensure that inward anchor text containing your money keywords and phrases comprise no greater than 50% of your total inbound links. Instead of doing away with old back links, the easiest way to address this is to attract new backlinks to your site.
Ensure that the amount of internet sites with related content material that connect to you are somewhere between 10% and 60% of all incoming backlinks.
Make certain that there is a large group of inward web links to pages of content in addition to your homepage.
If you've fatigued your off-site check list and still have not got back your rankings, it is time to concentrate on the on-site problems. Going through the remaining quality recommendations (in this article), one at a time, locate which pages on your website may be in violation of Google's recommendations. You ought to err on the side of care here and picture Google at their most stringent. The aim here is to brainstorm and note down any potentials.
I had a lecturer at university who continuously said Do the simple bits first! If you have a great deal of potential violations then you need to begin with the simple tasks. Commence by eliminating any probable violations which were possibly accidentally incorporated and you will not mind doing away with. For instance, on one of my domain names I had an automated Search Engine Results Page (SERP) rank checker. I never used it in earnest, but the facts are, I have used it. I quite honestly didn't realize it was in breach of the quality suggestions, but I don't want it or need it anymore. Get rid of things like this.
Backup your web site and deal with any on-site potential problems you could have initially. Attack the most probable source of the problem. Do you have a great deal of landing pages that could be thought of as Doorway Webpages? If yes, take them out.
Is your Keyword Density on the high side? If yes, then reduce the percentage way down. Don't leave a single thing to chance. You are interested in a big improvement in the SERPs here. Complete the task correctly. You could always restore your internet page from backup if it has a undesirable affect or execute a more discreet change down the road if needed.
Work through your list of on-site potential problems, fixing each in turn. Make sure you record any changes you create and keep a history of SERP positions so you're able to reference one against the other.